March 3, 2014


Now that you’ve figure out what you want your photo packaging to look like, you might be at a loss trying to figure out what exactly should be included with your client’s products. Well, this is what this post is all about. Hopefully you can take some of the ideas and implement it into your own photo packaging process. 

While I was doing research when I was trying to get ideas for my own photo packaging, I found that no two photographers really include the same thing with their photo packaging. However, there are definitely things you should consider including. Here’s the most popular ideas of what to include with your photo packaging: 

1. Thank you note: You’ve probably said it in person or written it in an email, but if you ask me, nothing really gets the message across like a nice hand written thank you note to your clients. I would strongly recommend a hand written note—yes even if you don’t have the best hand writing skills, try to make it as legible as possible. Your clients will know that you took the time to personally write them  and that goes a long way.

Print release: This is of course if you’ve included a disk or flash drive with your clients high resolution images. Remember, any place your client will take the photos to get printed will ask them for a print release. Save them and yourself an extra step and include it in your packaging.

3. Product care guide: Not all products are created equal, some might need a little TLC to last as long as they should. Include a product care guide to teach your clients how to take care of their new photo albums, canvases or prints. 

4. Thank you gift: Yes, you’ve given them products and beautiful photos they’ll cherish forever and they’ve paid you for it but a thoughtful thank you gift can go a long way. It doesn’t have to be big or expensive, just something that shows that your really appreciate their business. Why to gift a t-shirt with your logo on it, your favorite candy, or even print credit towards their next print purchase? Always go above and beyond what your clients expect of you.

5. Referral card: Some of you might have a referral program. Include a card with all the details to make it easier on your clients to be part of your referral program.

6. Your business card: Make it easy on your clients to help spread the word. If they were happy with your service, they’ll be happy to give out your card when the opportunity arises. 

What do you include with your photo packaging? I'd love to hear from you, leave a comment below!

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