March 13, 2014

LINDSAY ALEXANDER PHOTOGRAPHY | BLOG SUBMISSION

Today's wonderful submission comes from the lovely Lindsay from Lindsay Alexander Photography. Lindsay did an amazing job matching her packaging to her brand. I love all the attention to detail. You can tell that she put a lot of thought and love into creating the perfect packaging for her business that I'm sure her clients are delighted to receive.

Business Name: Lindsay Alexander Photography

Website: www.lindsayalexanderphotography.com

About Lindsay Alexander Photography's packaging: "Hi, I'm Lindsay. A lifestyle and wedding photographer based in Fort Mill, South Carolina. After four years of business, I knew that I was ready for a change. When you own your own business and YOUR NAME is at the forefront of what you do, you want your product to be TRUE to who YOU are! Yes, I loved my old look….it was me THEN, I just wanted my new look to be ME NOW! I wanted everything to speak to the heart of why it is that I have this business in the first place and it took time and development as an artist and business owner to know that. 

I decided to jump head first into a complete overhaul and re-brand of my business which was unveiled in April (you can read all about the process here:http://blog.lindsayalexanderphotography.com/the-evolution-of-the-brand/). It was a four month journey from start to finish that included a new logo, rebuilding a new website and blog, new products, a business video, new processes (from a business side), new opportunities for my clients, new marketing and NEW packaging. It was a TON of hard work and many late nights of decision making. In the end, I am so happy with the final outcome and a "look" that truly reflects who I am and what my business is all about. 

One of the most fun parts of the re-brand was designing my new marketing and packaging. When I began to envision my custom packaging I knew that I wanted everything to have a very personal touch. With so many things manufactured these days, there is something about holding something someone MADE and personalized in your hands that always feels, I dunno, warm and inviting. I wanted packaging that looked like me and spoke to the heart of the details that I care so much about. I also wanted everything to coordinate, feel organic and have a purpose. I found ways to implement my signature metallic gold, black, white, kraft and my fun chevron print as the bones of my design. I then worked to create something that was beautiful, meaningful and practical for my clients. I love the finished product.....it is totally me :) 
Enjoy!"

Packaging Supplies:

Business cards - designed by me and ordered from VistaPrint on their new high-quality thick stock. I love them! The hand painted edges... I HAND painted them myself. LOVE how they turned out!
Postcards - VistaPrint.
Small treat bags and larger muslin bags - Celestial Gifts.
Stamps - RubberStamps.net
Vertical hand tags - Vista Print (linen textured vertical business cards)
Kraft DVD sleeves - ReBinder (recycled materials)
Gold and white twine - The Twinery
Trifolds - WHCC on watercolor paper
Kraft bags and tissue - Hobby Lobby (inside are usually prints that are inserted into bags with backing board from ClearBags.com)
Wedding boxes - Paper Source.
Bridal and e-session cards - WHCC (rack cards)
Groom card - WHCC (5x7 watercolor card)
Large kraft envelopes and folders - Paper Presentation.










 Read more about Lindsay's Wedding Welcome Packet and Custom Packaging.

2 comments:

  1. Wedding Photography is presently done for the most part in computerized. With this innovation both the picture taker and the customers can really see the shots taken in a flash making it less demanding to rehash the procedure until the outcome is acceptable.For more details see: wedding photography sydney

    ReplyDelete