April 28, 2014

HOW TO PACKAGING PHOTO PRINTS


Offering prints to your clients is a great thing. You control the quality of the finished product by using your preferred professional lab, however, that also means that now you're left with the task of packing your client's prints. Photo prints are a pretty common item that most photographers offer to their clients, so I thought I would write down a few suggestions about how to present prints to your clients. Here are a few things you could do:

1. Photo box - Probably the most popular way to packaging prints is inside a photo box. They are sturdy and get the job done. There are a ton of companies that offer photo boxes in a variety of sizes and colors that also have the option of personalizing the box with your logo.

2. Muslin bag - They are great alternative if you like that more natural look. They come in a variety of sizes. I've seen them for up to 8x10 prints. If you are only putting in a few prints or one large print such as an 8x10, I would suggest putting a piece of thick cardboard first and then putting in your print so that it's more sturdy and the print doesn't bend. The muslin bag itself will make a wonderful gift for your clients to keep afterwards.

3. Paper bag - They are a pretty fun alternative. They come in a variety of sizes and colors and can be found most craft stores such as Michael's and JoAnn's. If you are looking for a specific color or size, online would probably be your best bet. There are a ton of stores in Etsy that carry paper bags.

4. Tie a bow - If you have enough prints of the same size, you could tie a nice fabric bow around them and present them that way. Just make sure that if you are mailing your prints that you are using a sturdy box and lay them flat and put plenty of filler inside the box so they don't move around during the mailing process.

5. Portrait case - I've seen several companies carry these items. They are made out of paper and look almost like folders. They are a fun way to present your prints. They come in a variety of sizes, colors and can be customized with your logo most of the time. One such company is Rice Studios Supplies.

6. Wooden box - I've seen these up to size 5x7. They are a really beautiful way to present your prints and are a wonderful keepsake for your clients.

7. Wrapping paper - Put the prints inside a box and wrap the box with wrapping paper if that best fits your branding or if you just enjoy using traditional or custom wrapping paper.

How do you packaging your prints? I'd love to hear from you, leave a comment below and let us know.

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